set criteria - Email Marketing

What is the Purpose of the Email Campaign?

Before you even start crafting your email, it’s essential to define the purpose of your email campaign. Are you trying to increase sales? Drive website traffic? Boost brand awareness? Each objective requires a different approach and has different metrics for success.

Who is the Target Audience?

Understanding your target audience is crucial. Segment your email list based on various criteria such as demographics, behavior, and past interactions. This allows you to tailor your message to meet their specific needs and preferences, resulting in higher engagement rates.

What Should the Subject Line Be?

A compelling subject line is essential for grabbing attention. It should be concise, intriguing, and relevant to the content of the email. Avoid spammy words and ensure it aligns with your brand voice. A/B testing different subject lines can also help determine what resonates best with your audience.

Is the Content Relevant and Valuable?

The content of your email should provide value to the recipient. This could be in the form of informative articles, exclusive offers, or personalized recommendations. Ensure that the content is well-written, visually appealing, and aligned with the recipient’s interests.

Is the Call to Action Clear?

Your email should have a clear and compelling Call to Action (CTA). Whether it’s to visit your website, make a purchase, or download a resource, the CTA should be easy to find and understand. Use action-oriented language and ensure the CTA stands out visually.

Is the Email Mobile-Friendly?

With a significant number of people accessing emails on their mobile devices, it’s crucial that your email is mobile-friendly. Use a responsive design that adapts to different screen sizes and ensure that all links and CTAs are easily clickable on a mobile device.

Are You Complying with Legal Requirements?

Email marketing is governed by various regulations like the CAN-SPAM Act in the U.S. and the GDPR in Europe. Ensure that you have obtained consent from your recipients, provide an easy way to unsubscribe, and include your physical mailing address in the email.

How Will You Measure Success?

Establish key performance indicators (KPIs) to measure the success of your email campaign. Common KPIs include open rates, click-through rates, conversion rates, and unsubscribe rates. Use these metrics to analyze the effectiveness of your campaign and make data-driven decisions for future efforts.

Are You Testing and Optimizing?

Continuous testing and optimization are key to improving your email marketing efforts. Conduct A/B tests on various elements like subject lines, content, and CTAs. Analyze the results and make necessary adjustments to optimize performance.

How Will You Segment Your List?

Segmentation allows you to send more targeted and relevant emails to different groups within your email list. You can segment based on purchase history, engagement levels, geographic location, and more. This helps in delivering personalized content that resonates with the recipient, thereby increasing engagement.