Why Are Small Fonts Used?
Small fonts are often used to fit more content into a limited space, making the email appear less cluttered. Sometimes, designers use small fonts to create a sleek and modern look. However, this approach can backfire if it impacts readability.
Readability Issues: Difficult to read, especially for older audiences or those with
visual impairments.
Increased Unsubscribes: Recipients may unsubscribe if they find your emails hard to read.
Lower Engagement: Emails that are difficult to read are less likely to be engaged with, reducing
click-through rates and
conversions.
How to Test Font Sizes?
To determine the ideal font size for your audience, consider
A/B testing different font sizes. Track metrics like
open rates, click-through rates, and user feedback to identify the most effective size.
Use White Space: Improve readability by adding white space around your text.
Break Up Text: Use bullet points and short paragraphs to make your content easier to digest.
Highlight Key Points: Use bold or colored text to draw attention without reducing font size.
Conclusion
While small fonts might seem like a stylish choice, they can negatively impact the effectiveness of your email marketing campaigns. Prioritize readability and accessibility by using optimal font sizes and employing other design strategies to engage your audience effectively.