Website overlays can significantly enhance your email marketing efforts in several ways:
Lead Generation: Overlays can be used to capture email addresses from website visitors, effectively growing your email list. Increased Engagement: They can promote special offers, encourage downloads, or direct users to high-value content, increasing user engagement. Segmentation: By gathering additional information through overlays, you can better segment your email list and personalize your campaigns. Conversion Rate Optimization: Well-timed overlays can turn hesitant visitors into subscribers or customers, improving your overall conversion rates.