Submission rate: - Email Marketing

What is Submission Rate in Email Marketing?

In the context of email marketing, submission rate refers to the percentage of emails that are successfully delivered to the recipients' inboxes out of the total emails sent. This metric is crucial for assessing the effectiveness of your email campaigns and ensuring that your messages are reaching your target audience.

How is Submission Rate Calculated?

Submission rate is calculated using the following formula:
Submission Rate (%) = (Emails Delivered / Emails Sent) * 100
For example, if you sent 1,000 emails and 950 were successfully delivered, your submission rate would be 95%.

Why is Submission Rate Important?

Understanding and monitoring your submission rate is vital for several reasons:

Deliverability: High submission rates indicate good deliverability, meaning your emails are not getting blocked or marked as spam.
Reputation Management: Internet Service Providers (ISPs) often use submission rates to gauge the reputation of your sending domain or IP address.
Campaign Effectiveness: A high submission rate ensures that more of your audience receives your message, improving the overall effectiveness of your campaign.

Factors Affecting Submission Rate

Several factors can influence your submission rate:

Email List Quality: Clean and well-maintained email lists with valid addresses will have better submission rates.
Sender Reputation: Consistently following best practices can help maintain a good sender reputation, which ISPs monitor closely.
Content Relevance: Relevant and engaging content can reduce the likelihood of your emails being marked as spam.
Technical Setup: Proper SPF, DKIM, and DMARC configurations can improve your email's chances of being delivered successfully.

How to Improve Submission Rate?

Here are some strategies to boost your submission rate:

Clean Your Email List: Regularly remove invalid or inactive email addresses.
Authenticate Emails: Use SPF, DKIM, and DMARC to authenticate your emails.
Monitor Sender Reputation: Use tools to keep an eye on your sender reputation and address any issues promptly.
Engaging Content: Create compelling subject lines and valuable content to keep your audience engaged.
Avoid Spam Triggers: Be cautious with words and phrases that could trigger spam filters.

Tools for Tracking Submission Rate

Several tools can help you track and analyze your submission rate:

Google Analytics: Useful for tracking email campaign performance metrics.
Mailchimp: Offers detailed reports on deliverability and other key metrics.
SendGrid: Provides insights into your email delivery rates and sender reputation.

Conclusion

Monitoring your submission rate is essential for the success of your email marketing campaigns. By understanding what affects this rate and implementing best practices, you can ensure higher deliverability and better engagement with your audience.