What is Surfshark?
Surfshark is a Virtual Private Network (VPN) service that offers online security, privacy, and unrestricted internet access. It is highly regarded for its strong encryption, no-logs policy, and a wide range of servers across the globe. For businesses, especially those involved in
email marketing, Surfshark provides an added layer of security and privacy.
Data Protection: By encrypting internet traffic, Surfshark ensures that the data collected and used in email marketing campaigns remains secure.
Access to Global Markets: Surfshark allows marketers to bypass geo-restrictions, enabling them to reach a global audience more effectively.
Privacy Assurance: With Surfshark’s no-logs policy, businesses can assure their customers that their data is not being tracked or stored.
Can Surfshark Improve Email Deliverability?
Email deliverability is a crucial aspect of
email marketing. Using Surfshark can potentially improve deliverability rates by protecting against
IP blacklisting. When a company’s IP address is blacklisted, their emails are more likely to be marked as spam. Surfshark can help by masking the IP address and preventing it from being blacklisted.
Subscribe to Surfshark and download the application on your device.
Connect to a VPN server to secure your internet connection.
Log in to your
email marketing platform (e.g., Mailchimp, HubSpot).
Conduct your email marketing activities as usual, now with an added layer of security.
What are the Costs Involved?
Surfshark offers a variety of pricing plans to suit different needs. For businesses, especially those heavily invested in
digital marketing, the cost of Surfshark can be justified by the enhanced security, privacy, and access it provides. Surfshark often has promotions and discounts, making it an affordable option for businesses of all sizes.
Speed Reduction: Using a VPN can sometimes result in slower internet speeds, which could affect the efficiency of email marketing campaigns.
Technical Issues: There may be occasional technical issues or downtimes, which could temporarily disrupt marketing activities.
Conclusion
Incorporating Surfshark into your email marketing strategy can provide significant benefits in terms of security, privacy, and global reach. While there are some potential drawbacks, the advantages often outweigh the disadvantages. By ensuring that your data is protected and your campaigns are not restricted by geo-blocks, Surfshark can help you optimize your email marketing efforts.