What is Throttling in Email Marketing?
Throttling in
Email Marketing refers to the practice of controlling the rate at which emails are sent out to recipients. This is done to avoid overwhelming email servers, to reduce the likelihood of being marked as spam, and to ensure better deliverability rates.
Why is Throttling Important?
Throttling is crucial because sending a high volume of emails in a short period can trigger spam filters, leading to emails being blocked or sent to the spam folder. It also helps maintain a good sender reputation and ensures that emails are delivered successfully.
How Does Throttling Work?
Throttling works by limiting the number of emails sent per unit of time, such as per hour or per day. This can be configured using various parameters depending on the email service provider or the
email marketing platform being used.
Types of Throttling Policies
Different throttling policies can be implemented based on the needs of the campaign: Choose an email marketing platform that supports throttling.
Configure the throttling settings according to your campaign needs. This can usually be done through the platform's dashboard.
Monitor the performance of your email campaigns and adjust the throttling settings as needed.
Improves
email deliverability rates.
Reduces the likelihood of being marked as spam.
Helps maintain a good sender reputation.
Ensures that email servers are not overwhelmed.
Allows for better engagement tracking and analytics.
Delays in email delivery can occur, especially for time-sensitive campaigns.
Complex configuration settings can be challenging for beginners.
Requires continuous monitoring and adjustment based on campaign performance.
How to Monitor Throttling Effectiveness?
To monitor the effectiveness of your throttling policies, use the analytics and reporting features provided by your email marketing platform. Key metrics to track include:
Regularly review these metrics to ensure that your throttling policies are helping to achieve your email marketing goals.