Why is Total Emails Sent Important?
The metric is significant for several reasons. First, it helps in measuring the
campaign reach. The larger the number, the more people you potentially reach. Second, it allows you to track the effectiveness of your
email marketing strategy, helping you identify patterns and optimize future campaigns. Finally, it is also a key metric for understanding the health of your
email list and identifying any issues with deliverability.
What Are the Risks of Sending Too Many Emails?
While it's tempting to send more emails to increase reach, there are risks involved. Over-emailing your subscribers can lead to
email fatigue, causing them to unsubscribe or mark your emails as spam. This can negatively affect your
sender reputation and deliverability rates. Therefore, it's essential to find a balance and focus on quality over quantity.