How to Measure the Success of an Onboarding Sequence?
To determine the effectiveness of your onboarding sequence, monitor key performance indicators (KPIs) such as:
Open Rates: The percentage of subscribers who open your emails. Click-Through Rates (CTR): The percentage of subscribers who click on links within your emails. Conversion Rates: The percentage of subscribers who take the desired action (e.g., make a purchase). Engagement Rates: The level of interaction with your emails (e.g., replies, shares). Unsubscribe Rates: The percentage of subscribers who opt out of your emails.