What are Touch Friendly Buttons?
Touch friendly buttons are interactive elements in email marketing that are designed to be easily tapped on by users on touchscreens. These buttons are optimized for mobile devices, ensuring that recipients can effortlessly interact with your
email campaigns.
Why are Touch Friendly Buttons Important?
With the increasing use of mobile devices for checking emails, it is crucial to design buttons that are accessible and easy to use on smaller screens. Touch friendly buttons enhance the
user experience by making it simple for recipients to click on
calls to action (CTAs), leading to higher engagement and conversion rates.
How to Design Touch Friendly Buttons?
When designing touch friendly buttons, consider the following best practices: Size: Ensure the buttons are large enough to be easily tapped, typically at least 44x44 pixels.
Spacing: Provide sufficient space around buttons to avoid accidental clicks on other elements.
Contrast: Use high contrast colors to make buttons stand out against the background.
Text: Use clear, concise, and action-oriented text on buttons.
Examples of Effective Touch Friendly Buttons
Consider the following examples to create effective touch friendly buttons in your email campaigns: Buy Now - A clear and compelling action that encourages immediate purchase.
Learn More - Directs users to additional information, increasing engagement.
Sign Up - Simplifies the subscription process for newsletters or services.
Common Mistakes to Avoid
To ensure your touch friendly buttons are effective, avoid these common mistakes: Small Buttons: Buttons that are too small can be difficult to tap, leading to frustration.
Cluttered Layout: Overcrowding buttons with other elements can cause accidental clicks.
Low Contrast: Buttons that blend into the background may go unnoticed.
Testing Touch Friendly Buttons
Before launching your email campaign, it's essential to test the touch friendliness of your buttons. Use tools like
Litmus or
Email on Acid to preview how your buttons appear and function on various devices and email clients. Additionally, consider conducting
A/B testing to determine the most effective designs.
The Impact on Conversion Rates
Implementing touch friendly buttons can significantly improve your
conversion rates. By making it easier for users to interact with your emails, you increase the likelihood of them taking the desired action, whether it's making a purchase, signing up for a service, or visiting your website.
Conclusion
Incorporating touch friendly buttons in your email marketing strategy is essential for catering to the growing number of mobile users. By focusing on size, spacing, contrast, and clear text, you can create buttons that enhance the user experience and drive higher engagement and conversions.