A successful re-engagement email should be well-crafted and personalized. Here are some key elements to include:
Compelling Subject Line: Grab attention right away with a subject line that sparks curiosity or offers value. Personalization: Use the subscriber's name and tailor the content to their previous interactions with your brand. Incentives: Offer discounts, exclusive content, or other incentives to motivate re-engagement. Clear Call-to-Action: Make it easy for the subscriber to take the next step, whether it's updating their preferences or making a purchase. Feedback Request: Ask for feedback to understand why they became inactive and how you can improve.