What Are Touch Friendly Links?
Touch friendly links are hyperlinks designed for ease of use on touch screen devices such as smartphones and tablets. Given that a significant portion of email opens now occur on mobile devices, these links ensure users can easily interact with your email content without frustration or error.
Why Are Touch Friendly Links Important?
In the context of
Email Marketing, touch friendly links are crucial for providing a seamless user experience. Poorly designed links can result in users accidentally clicking the wrong link, leading to frustration and potentially damaging your brand’s reputation. Furthermore, ease of navigation can significantly impact click-through rates and conversions.
Key Characteristics of Touch Friendly Links
Touch friendly links typically possess the following characteristics: Size: The link area should be large enough to be easily tapped. A common recommendation is a minimum of 44x44 pixels.
Spacing: Ensure there is enough space between links to prevent accidental clicks on adjacent links.
Visibility: Use contrasting colors and underlining to make links stand out clearly.
Font Size: Use a readable font size, generally no smaller than 16 pixels, to ensure the text is easy to read and tap.
How to Implement Touch Friendly Links in Your Emails
Follow these steps to create touch friendly links in your emails: Design for Mobile First: Start your email design with mobile users in mind. This approach ensures you do not overlook important mobile usability aspects.
Use Responsive Design: Utilize CSS media queries to adjust the layout of your email based on the screen size.
Increase Link Padding: Add padding around your links to make the clickable area larger.
Test Across Devices: Always test your emails on various devices to ensure that links are easily clickable on small screens.
Common Mistakes to Avoid
When creating touch friendly links in your email marketing campaigns, avoid these common pitfalls: Small Clickable Areas: Links that are too small can frustrate users who have to zoom in to click them.
Crowded Links: Placing links too close together can lead to accidental clicks and poor user experience.
Low Contrast: Ensure your links stand out by using high-contrast colors. Low contrast can make links hard to see and click.
Ignoring Testing: Failing to test your emails across various devices can result in overlooked issues that impair user experience.
Benefits of Touch Friendly Links
Implementing touch friendly links in your email marketing can lead to several benefits: Improved User Experience: Users will find it easier to navigate and interact with your emails, leading to a more positive experience.
Higher Engagement: Easier navigation can lead to higher click-through rates and increased engagement with your content.
Reduced Frustration: Minimizing accidental clicks can reduce user frustration and improve their perception of your brand.
Increased Conversions: A seamless user experience can lead to higher conversion rates as users can easily complete desired actions.
Conclusion
Incorporating touch friendly links into your email marketing strategy is essential in today’s mobile-first world. By focusing on size, spacing, visibility, and testing, you can enhance user experience, boost engagement, and ultimately drive better results from your email campaigns.