Speed is a critical factor in email marketing for several reasons:
Time-sensitive Content: Certain types of content, such as flash sales or event invitations, require immediate attention. Faster sends ensure your audience receives the message when it's most relevant. Competitive Edge: If your competitors are delivering similar content, faster sends can help you reach your audience first, potentially increasing your open and click-through rates. Customer Engagement: Quick delivery can enhance customer satisfaction, especially if they are expecting timely updates or critical information.