Bounce rate in email marketing refers to the percentage of emails that could not be delivered to the recipient's inbox. There are two types of bounces: hard bounces and soft bounces. Hard bounces occur when the email address is invalid, while soft bounces happen due to temporary issues like a full inbox or server problems.
Segmentation is the practice of dividing your email list into smaller, more targeted groups based on specific criteria such as demographics, purchase history, or engagement levels. This allows for more personalized and relevant email campaigns.
Open rate is the percentage of recipients who open your email compared to the total number of emails sent. It is a key metric to gauge the effectiveness of your subject lines and the overall interest in your emails.
A/B testing, also known as split testing, involves sending two different versions of an email to a small segment of your list to determine which one performs better. This helps in optimizing various elements like subject lines, images, and call-to-action buttons.
A CTA or Call to Action is a prompt in your email that encourages the reader to take a specific action, such as clicking a link, downloading a resource, or making a purchase. Effective CTAs are clear, concise, and compelling.
Deliverability refers to the ability of your email to reach the recipient's inbox without being blocked or filtered into the spam folder. Factors affecting deliverability include sender reputation, email content, and authentication practices.
An ESP or Email Service Provider is a platform or service that allows you to send bulk emails to your subscribers. Popular ESPs include Mailchimp, Constant Contact, and Sendinblue. They offer features like list management, analytics, and automation.
A spam complaint occurs when a recipient marks your email as spam. High spam complaint rates can negatively impact your sender reputation and deliverability. It's crucial to send emails only to those who have opted in and to provide an easy way to unsubscribe.
Personalization involves tailoring your email content to individual recipients based on their preferences, behavior, or past interactions with your brand. This can include using the recipient's name, recommending products based on past purchases, or sending birthday offers.
A drip campaign is a series of automated emails sent over a specified period to nurture leads or guide subscribers through a sales funnel. These emails are triggered based on specific actions or timelines, ensuring timely and relevant communication.