What Are Unexpected Attachments?
In the context of
email marketing, unexpected attachments refer to any files included in an email that the recipient did not anticipate receiving. These can be anything from
PDF documents and images to executable files. Such attachments can raise questions and concerns among recipients, often leading to negative reactions.
Security Risks: Attachments can potentially carry malware or viruses, causing recipients to be wary of opening them.
Spam Filters: Emails with unexpected attachments are more likely to be flagged by spam filters, reducing deliverability rates.
Trust Issues: Recipients may question the credibility of the sender, leading to decreased trust and engagement.
User Experience: Unanticipated attachments can disrupt the user experience, making recipients less likely to respond positively.
Examples of Appropriate Attachments
While unexpected attachments can be problematic, there are scenarios where attachments are appropriate and even expected: Event Invitations: Including a calendar invite for an event.
Ebooks: Providing a downloadable ebook as part of a lead magnet.
Reports: Sending detailed reports or whitepapers to subscribers who have requested them.