Unexpected attachments in email marketing campaigns can lead to various issues:
Security Risks: Attachments can potentially carry malware or viruses, causing recipients to be wary of opening them. Spam Filters: Emails with unexpected attachments are more likely to be flagged by spam filters, reducing deliverability rates. Trust Issues: Recipients may question the credibility of the sender, leading to decreased trust and engagement. User Experience: Unanticipated attachments can disrupt the user experience, making recipients less likely to respond positively.