What is an Issuing Authority?
An issuing authority in the context of
Email Marketing is a trusted entity that provides digital certificates to authenticate the identity of the sender. These certificates are essential for ensuring the security and credibility of email communications. Common examples include
Certificate Authorities like
SSL providers.
Why are Untrusted Issuing Authorities a Concern?
An issuing authority is deemed untrusted when it fails to meet the required standards of security, credibility, and reliability. Using an untrusted issuing authority can lead to severe repercussions such as phishing attacks, data breaches, and loss of customer trust. Emails signed with certificates from untrusted authorities may be flagged as spam or even blocked by email service providers, impacting your
email deliverability.
Lack of Recognition: If the issuing authority is not recognized by major browsers or email clients, it is likely untrusted.
Poor Reviews: Negative feedback and reviews from other users can be a clear indicator.
No Accreditation: Accredited authorities often display certifications from organizations like WebTrust or CA/Browser Forum.
Security Incidents: A history of security breaches or compromised certificates.
Spam Filters: Emails from untrusted sources are more likely to be flagged as spam.
Phishing Attacks: Increased vulnerability to phishing attacks can compromise sensitive customer data.
Brand Reputation: Loss of customer trust and damage to your
brand image.
Legal Repercussions: Potential legal consequences if customer data is compromised.
Research Thoroughly: Choose well-known, accredited issuing authorities.
Regular Audits: Conduct regular security audits to ensure your certificates remain trustworthy.
Stay Updated: Keep up-to-date with the latest security standards and compliance requirements.
Training: Educate your team about the importance of using trusted issuing authorities.
Conclusion
In the realm of email marketing, the credibility of your issuing authority is non-negotiable. Using an untrusted issuing authority can lead to significant risks, including compromised security, reduced deliverability, and loss of customer trust. By taking proactive measures to ensure your certificates are issued by a trusted authority, you can protect your brand and build stronger, more secure relationships with your audience.