What is Valid Markup in Email Marketing?
Valid markup refers to the correct use of HTML and CSS in your
email campaigns. This ensures that your emails display correctly across different email clients and devices. Using valid markup not only improves the appearance of your emails but also affects deliverability and user engagement.
Best Practices for Writing Valid Markup
Use
tables for layout instead of
divs as they offer better compatibility across email clients.
Inline your
CSS to ensure styles are applied consistently.
Avoid using JavaScript as most email clients disable it for security reasons.
Keep your HTML simple and clean to avoid rendering issues.
Conclusion
Using valid markup in email marketing is essential for ensuring that your emails display correctly across different clients, improving deliverability, and increasing user engagement. By following best practices and regularly testing your emails, you can create effective and visually appealing email campaigns.