What is a Plain Text Version in Email Marketing?
A plain text version in email marketing is a simple format of an email that does not include any
HTML or
rich media. It's purely text, making it accessible and easy to read on any device or email client. This ensures that your message gets through even if the recipient's email client does not support HTML emails.
Why is it Important?
Having a plain text version is crucial for several reasons:
-
Accessibility: Some recipients prefer reading plain text emails, and some email clients only support plain text.
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Deliverability: Emails with a plain text version are less likely to be marked as
spam.
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Readability: Plain text emails load faster and are easier to read on mobile devices.
How to Create a Plain Text Version?
Creating a plain text version is straightforward. Here are a few steps:
1. Draft the HTML Email: Start by creating the HTML version of your email.
2. Remove HTML Elements: Strip out all HTML tags, images, and rich media.
3. Format the Text: Use simple characters like dashes or asterisks for bullet points, and ensure proper spacing.
4. Check for Links: Replace hyperlinks with plain text URLs.Does a Plain Text Version Affect Analytics?
Yes, it can. While plain text emails are great for deliverability, they do not support tracking pixels or embedded analytics. This means you might lose some insights into
open rates and
click-through rates. However, you can still track engagement by including trackable links.
Can You Personalize Plain Text Emails?
Absolutely. You can use
merge tags and
dynamic content in plain text emails just like in HTML emails. This helps in creating a personalized experience for each recipient.
Best Practices for Plain Text Emails
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Keep it Short and Sweet: Since plain text emails are straightforward, keep your message concise and to the point.
-
Use Clear Call-to-Actions: Make sure your
call-to-action (CTA) is easy to spot and understand.
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Test Before Sending: Always preview your plain text email to ensure it looks good and reads well on different devices.
Common Mistakes to Avoid
- Neglecting Formatting: Even though it's plain text, proper formatting is essential for readability.
- Ignoring Spam Triggers: Words like "Free," "Buy Now," and excessive punctuation can lead your email to be marked as spam.
- Omitting Unsubscribe Links: Make sure to include a way for recipients to unsubscribe, even in plain text emails.Conclusion
A plain text version is an integral part of any email marketing campaign. It ensures accessibility, improves deliverability, and provides an alternative for recipients who prefer simpler emails. By following best practices and avoiding common mistakes, you can effectively leverage plain text emails to reach a wider audience and enhance your email marketing strategy.