What Role Does Integration Play in Custom Development?
Integration is a critical component of custom development. By integrating email marketing platforms with other systems like CRMs, e-commerce platforms, and analytics tools, businesses can:
Streamline data flow and ensure consistency across systems. Automate workflows and reduce manual tasks. Gain deeper insights into customer behavior and campaign performance. Deliver more targeted and relevant content to subscribers.
For example, integrating with a CRM system can allow for more precise segmentation based on customer data.