4. When Should You Send a Purchase Follow-up Email?
The timing of your follow-up emails can significantly impact their effectiveness. Here are some best practices:
Immediately After Purchase: Send an order confirmation email right away. After Delivery: Send a follow-up email a few days after the product has been delivered to ensure the customer is satisfied. Reminder for Reviews: Prompt customers to leave a review or feedback after they've had some time to use the product.