While automated translations offer convenience and scalability, some businesses may prefer human translations for critical or highly creative content. This approach ensures cultural relevance and precision but can be more costly and time-consuming. Another alternative is to use translation software that provides suggestions and allows for manual adjustments, combining automation with human expertise.
In conclusion, automated translations are a powerful tool in email marketing, helping brands communicate effectively with a global audience. By understanding their limitations and implementing best practices, marketers can leverage this technology to enhance engagement and drive growth across diverse markets.