While short URLs offer many benefits, there are some potential downsides to consider:
Trust Issues: Some users may be wary of clicking on short URLs as they cannot see the destination URL. Using custom branded short URLs can help mitigate this. Service Dependency: Relying on a third-party service means you're dependent on their uptime and policies. If the service goes down, your links may become inaccessible. Potential for Misuse: Short URLs can be used maliciously for phishing or spamming, so always ensure your links lead to legitimate and secure sites.