Are There Any Privacy Concerns with Digital Assistants?
With the use of digital assistants, especially those powered by AI, privacy concerns can arise. It's important for marketers to ensure that their digital assistants comply with data protection regulations such as GDPR and CCPA. This means obtaining explicit consent from users before collecting their data and ensuring that the data is stored securely. Transparency in how data is used and giving users control over their data are key practices to mitigate privacy concerns.