negative perceptions

Can transparency and compliance improve perceptions?

Transparency and compliance with regulations like the GDPR and CAN-SPAM Act can greatly improve perceptions. Clearly stating how and why a recipient's data is being used, and providing easy opt-out options, can build trust. Being upfront about the frequency and type of content recipients can expect also fosters a positive relationship.

Frequently asked queries:

What are the common negative perceptions of email marketing?
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