campaign issues

How can A/B testing benefit your campaigns?

A/B testing, or split testing, involves sending two variations of an email to a small portion of your list to determine which one performs better. This can be applied to subject lines, email content, images, and CTAs. The winning version is then sent to the rest of your list, thereby optimizing your campaign for better results.

Frequently asked queries:

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How can A/B testing benefit your campaigns?
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