Email automation allows marketers to send timely, targeted messages based on user behavior and preferences. By automating emails such as welcome sequences, cart abandonment reminders, and personalized recommendations, you can increase interaction rates by delivering relevant content at the right time.
In conclusion, understanding and optimizing interaction rates is essential for the success of email marketing campaigns. By focusing on factors such as personalization, list segmentation, A/B testing, and mobile optimization, marketers can drive higher engagement and achieve their business objectives.