How can businesses ensure compliance with the CAN-SPAM Act?
To comply with the CAN-SPAM Act, businesses must not use false or misleading header information, avoid deceptive subject lines, identify the message as an ad, include the physical address of the business, and provide a clear way to opt out of receiving future emails. Additionally, opt-out requests must be honored promptly. Businesses should regularly review their email marketing practices to ensure compliance with these requirements.