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How can businesses ensure compliance with the CAN-SPAM Act?

To comply with the CAN-SPAM Act, businesses must not use false or misleading header information, avoid deceptive subject lines, identify the message as an ad, include the physical address of the business, and provide a clear way to opt out of receiving future emails. Additionally, opt-out requests must be honored promptly. Businesses should regularly review their email marketing practices to ensure compliance with these requirements.

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