How Can Businesses Ensure Their Emails are Delivered?
Email deliverability is crucial for the success of an email marketing campaign. To improve deliverability, businesses should focus on building a strong sender reputation by maintaining a clean and engaged subscriber list, avoiding spammy language, and ensuring emails are properly authenticated. Additionally, monitoring and optimizing email deliverability through tools and services can help identify and resolve issues that may affect the successful delivery of emails to the inbox rather than the spam folder.