How Can Businesses Identify Fraudulent Transactions?
Identifying fraudulent transactions involves monitoring for unusual activity. Businesses should look for:
- Unusual spikes in email opens or click-through rates. - High bounce rates or unsubscribed rates. - Inconsistent data or mismatched subscriber information. - Reports from recipients about suspicious emails.
Using advanced email marketing tools with built-in fraud detection features can also help in identifying and mitigating fraudulent activities.