How Can Businesses Optimize Their Email Marketing Budget?
There are several strategies businesses can employ to optimize their email marketing budget. First, choose an ESP that offers scalable pricing plans to match your growth. Second, focus on building a high-quality subscriber list to ensure that your emails reach engaged audiences. Third, leverage A/B testing and data analytics to refine your campaigns and reduce wasteful spending. Lastly, consider outsourcing certain tasks like design or copywriting to freelancers or agencies to manage costs effectively.