How Can Companies Reduce Their Environmental Impact Through Email Marketing?
There are several strategies companies can implement to make their email marketing more sustainable:
Optimize Email Frequency: Sending fewer, more targeted emails can reduce the energy consumption associated with large-scale email campaigns. Clean Email Lists: Regularly removing inactive subscribers can lower the number of emails sent, thus reducing energy usage. Utilize Green Hosting Providers: Choose email service providers that use renewable energy or have carbon offset programs.