Success in email marketing is often measured using various key performance indicators (KPIs). Some of the most important KPIs for copywriters include:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase. Bounce Rate: The percentage of emails that were not delivered successfully. Unsubscribe Rate: The percentage of recipients who unsubscribe from the email list after receiving the email.