How Can Deliverability Issues Impact Your Campaign?
Deliverability issues are one of the most significant impairments in email marketing. If your emails are not reaching the inbox, your entire campaign is essentially wasted. Factors contributing to deliverability issues include poor sender reputation, high bounce rates, and lack of email authentication methods like SPF, DKIM, and DMARC. To improve deliverability, consistently clean your email list, avoid spammy content, and monitor your sender reputation.