How Can Email Marketers Accommodate Individuals with TBI?
There are several strategies email marketers can adopt to make their emails more accessible to individuals with TBI:
Simple Layouts: Use clean and straightforward layouts that are easy to navigate. Clear and Concise Content: Keep text short, direct, and to the point. Avoid jargon and complex sentences. Readable Fonts: Use larger font sizes and sans-serif fonts to enhance readability. Visual Aids: Incorporate images, icons, and videos to break up text and aid understanding. Consistent Structure: Maintain a consistent structure in your emails to reduce cognitive load.