Environmental Policy: Develop a clear environmental policy that outlines your commitment to reducing the environmental impact of your email marketing activities. Planning: Identify the environmental aspects of your email marketing campaigns, such as energy consumption, and establish objectives and targets for improvement. Implementation: Put in place measures to achieve the set objectives. This could include using energy-efficient servers, optimizing email campaign schedules to avoid peak energy usage, or choosing green hosting providers. Monitoring and Measurement: Regularly monitor and measure the environmental performance of your email marketing activities to ensure compliance and identify areas for improvement. Review and Continual Improvement: Conduct periodic reviews of your EMS to ensure its effectiveness and make continual improvements.