environmental conservation

How Can Email Marketing Be Made More Eco-Friendly?

There are several strategies that can be implemented to reduce the environmental impact of email marketing. One key approach is to optimize email [design]() and [content](). Efficiently designed emails with smaller file sizes use less energy to transmit and store. Additionally, [segmentation]() and [personalization]() can help ensure that emails are only sent to those who are most likely to engage, reducing unnecessary energy use.

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