While emails don't directly affect SEO, they can indirectly benefit your SEO strategy in several ways:
Driving Traffic: By including links to your website in your emails, you can drive traffic to your site. Increased traffic can signal to search engines that your site is valuable and relevant. Content Promotion: Email marketing can be an effective way to promote new content on your website. When subscribers visit and engage with this content, it can improve engagement metrics such as time on page and bounce rate. Encouraging Social Shares: If your email content is compelling, recipients may share it on social media, which can lead to more backlinks and increased visibility.