How Can Email Segmentation Improve Targeting Based on Income Levels?
Email segmentation allows marketers to divide their email list into smaller, more targeted groups based on various criteria, including income levels. By doing so, you can create more personalized and relevant content for each segment. For instance, you can send curated recommendations of luxury goods to high-income segments and budget-friendly options to lower-income segments. This increases the likelihood of higher engagement and conversion rates.