How Can Exporters Measure the Success of Their Email Marketing Campaigns?
1. Open Rate: The percentage of recipients who open your email. A higher open rate indicates that your subject line was effective.
2. Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. This metric shows how engaging your content was.
3. Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or filling out a form. This is a key indicator of your campaignâs ROI.
4. Bounce Rate: The percentage of emails that could not be delivered. A high bounce rate suggests issues with your email list quality.
5. Unsubscribe Rate: The percentage of recipients who opt-out of your email list. Monitoring this metric helps you understand if your content is resonating with your audience.
By leveraging email marketing effectively, exporters can connect with international buyers, build strong relationships, and drive business growth.