Images can make emails more visually appealing and help convey messages more effectively. Hereâs how to use them wisely:
1. Relevance: Ensure all images support the content and are relevant to the message. Irrelevant images can confuse recipients and dilute the message.
2. Optimization: Optimize images for fast loading. Large images can slow down email load times, which may lead to increased bounce rates or unsubscribes.
3. Accessibility: Include alt text for images. This ensures that even if images do not load, recipients can understand the context.
4. Branding: Use images that reinforce your brand identity. Consistent use of brand colors, logos, and style reinforces brand recognition.