Inconsistent value can have several negative impacts on your email marketing campaigns:
1. Decreased Open Rates: If subscribers perceive your emails as occasionally valuable, they may not prioritize opening them, leading to lower open rates. 2. Lower Click-Through Rates: When the content is inconsistent, subscribers may be less inclined to click on links within your emails, resulting in lower click-through rates. 3. Higher Unsubscribe Rates: Inconsistent value can frustrate subscribers, making them more likely to unsubscribe from your mailing list. 4. Damaged Brand Reputation: Over time, inconsistent value can harm your brandâs reputation, making it harder to retain existing subscribers and attract new ones.