To ensure compliance with anti-spam policies, marketers should adopt several practices:
Double Opt-In: Use a double opt-in process to confirm that subscribers genuinely want to receive your emails. Regular Audits: Conduct regular audits of your email lists to remove inactive or unengaged subscribers. Content Personalization: Personalize your email content to make it more relevant to the recipient. Monitor Deliverability: Keep an eye on your email deliverability rates and take action if you notice a decline.