email security gateways

How Can Marketers Ensure Their Campaigns are Not Flagged by Email Security Gateways?

Marketers can follow several best practices to ensure their email campaigns are not flagged by security gateways:
Use a Reputable Email Service Provider (ESP): Partnering with a reputable ESP that adheres to best practices for email deliverability and security.
Authenticate Emails: Implementing DKIM, SPF, and DMARC to authenticate emails and improve deliverability rates.
Monitor Email Lists: Regularly cleaning and updating email lists to remove inactive or invalid addresses.
Craft Quality Content: Avoiding spammy language and ensuring that the email content is relevant and engaging.
Test Before Sending: Conducting thorough tests to identify and rectify issues that may trigger spam filters before sending out the campaign.

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