How Can Marketers Ensure Their Campaigns are Not Flagged by Email Security Gateways?
Marketers can follow several best practices to ensure their email campaigns are not flagged by security gateways:
Use a Reputable Email Service Provider (ESP): Partnering with a reputable ESP that adheres to best practices for email deliverability and security. Authenticate Emails: Implementing DKIM, SPF, and DMARC to authenticate emails and improve deliverability rates. Monitor Email Lists: Regularly cleaning and updating email lists to remove inactive or invalid addresses. Craft Quality Content: Avoiding spammy language and ensuring that the email content is relevant and engaging. Test Before Sending: Conducting thorough tests to identify and rectify issues that may trigger spam filters before sending out the campaign.