Regularly scan links: Use tools like Google Safe Browsing API or other online security tools to regularly check the safety of the URLs you include in your emails. Use link shorteners cautiously: While link shorteners can be convenient, they can also obscure the final destination of a link. Ensure that the shortened links are regularly checked for safety. Stay updated on security trends: Keep yourself informed about the latest phishing tactics and other security threats. This knowledge can help you avoid common pitfalls. Educate your team: Ensure that everyone involved in your email marketing campaigns is aware of the importance of link safety and knows how to check for potential threats.