Maintaining a good relationship with ISPs involves several best practices:
Authenticate Your Emails: Implement SPF, DKIM, and DMARC to enhance email trustworthiness. Maintain a Clean List: Regularly clean your email list to remove inactive or invalid addresses. Monitor Reputation: Use tools to monitor your sender reputation and address issues promptly. Engage Your Audience: Focus on sending relevant, high-quality content to keep engagement rates high. Comply with Regulations: Follow laws like CAN-SPAM and GDPR to avoid penalties and maintain trust.