Several strategies can help marketers foster positive attitudes toward their emails:
Personalization: Tailoring emails to individual preferences and behaviors can make recipients feel valued and understood. Relevance: Sending content that is relevant and timely to the recipient's interests can enhance their perception of your brand. Consistency: Maintaining a regular but not overwhelming email schedule can build trust and reliability. Value: Providing valuable content, such as tips, discounts, or exclusive offers, can make recipients look forward to your emails.