How can marketers measure the effectiveness of their email campaigns?
To measure the effectiveness of email campaigns, marketers should track key metrics such as:
- Open rates: The percentage of recipients who open the email - Click-through rates (CTR): The percentage of recipients who click on a link within the email - Conversion rates: The percentage of recipients who complete a desired action, such as making a purchase - Bounce rates: The percentage of emails that were not delivered successfully - Unsubscribe rates: The percentage of recipients who opt-out of the mailing list
Analyzing these metrics helps marketers understand what works and what doesn't, allowing them to refine their strategies for better results.