How Can Marketers Measure the Success of Seasonal Email Campaigns?
To measure the success of seasonal email campaigns, marketers should track key metrics such as:
Open Rates: Measure the percentage of recipients who open the email. Click-Through Rates: Track the number of clicks on links within the email. Conversion Rates: Monitor the percentage of recipients who take a desired action (e.g., making a purchase). Revenue Generated: Calculate the total revenue generated from the email campaign. Engagement Rates: Assess overall engagement, including forwards, shares, and replies.