To mitigate the effects of reduced bandwidth, marketers can adopt several strategies:
Optimize Images: Use compressed images and avoid large file sizes to ensure faster loading times. Simplify Content: Limit the use of heavy multimedia and focus on concise, text-based content. Segment Emails: Send targeted emails to specific segments rather than a single large email to all subscribers. Use Reliable ESPs: Choose email service providers with robust infrastructure that can handle high volumes of email traffic efficiently. Test Emails: Conduct A/B testing to determine how different types of content perform under varying bandwidth conditions.