How Can Marketers Mitigate the Risks of No Testing?
If testing is not feasible, marketers can take steps to minimize the risks:
Leverage Historical Data: Use past campaign performance data to guide your decisions. Focus on Best Practices: Adhere to email marketing best practices, such as compelling subject lines, clear CTAs, and mobile-friendly design. Monitor Metrics Closely: Keep a close eye on key metrics like open rates, click-through rates, and conversions to quickly identify any issues.